BMW Group Unveils Future Innovations at IAA Mobility 2025

The IAA Mobility 2025 began with a powerful speech by Oliver Zipse, Chairman of the Board of Management of BMW AG, who highlighted the company's ambition to lead the automotive industry into a new era with the NEUE KLASSE. This series represents a quantum leap in technology and design, setting new benchmarks for what BMW vehicles can achieve. Zipse emphasized the company's resilience and pioneering spirit, which have been key to overcoming challenges and realizing their vision of the future.

Adrian van Hooydonk, Head of BMW Group Design, introduced the design philosophy behind the NEUE KLASSE, focusing on the integration of cutting-edge technology with sleek, minimalist aesthetics. The new BMW iX3, the first model in this series, features enhancements like improved aerodynamics and a revamped interior layout that prioritizes driver control and comfort. Van Hooydonk detailed the innovative display systems and the emphasis on sustainability, which together redefine the driving experience.

Jochen Goller, Member of the Board of Management of BMW AG, highlighted MINI's evolution with the introduction of the all-electric MINI models. Emphasizing customization and individuality, MINI continues to thrive with its unique design ethos and customer appeal. The collaboration with Deus Ex Machina has yielded distinctive models that blend high performance with artistic flair, capturing the essence of MINI's innovative spirit.

Markus Flasch, CEO of BMW Motorrad, presented the BMW Motorrad Vision CE, an ambitious concept that pushes the envelope of urban e-mobility. This concept motorcycle incorporates a self-balancing system, offering a glimpse into a future where urban mobility is both thrilling and accessible. Flasch's vision for emission-free mobility aims to revolutionize how cities are navigated on two wheels.

Concluding the press conference, Oliver Zipse reiterated BMW Group's long-standing commitment to innovation, sustainability, and customer satisfaction. By aligning with the Paris Agreement and focusing on cutting-edge technology, BMW is poised to continue its legacy of reshaping mobility for a sustainable future. The IAA Mobility 2025 serves as a testament to BMW's dedication to these principles, heralding a new chapter in automotive excellence.